Build your public Shopify developer profile

Your Meridian public profile is a dedicated page that represents you — or your agency — to the world. Merchants, potential clients, and collaborators can find your profile through the Meridian directory, search engines, and direct links. A well-optimized profile communicates your specializations, showcases the apps you’ve shipped, displays your certifications, and gives visitors a clear way to contact you. Every field you fill in improves your seoScore, your directoryRank, and ultimately the number of qualified leads your profile generates.

Profile types

When you create your profile, you choose one of two types. This setting shapes which fields are available to you.

Developer
Agency

Use profileType: "developer" if you’re an individual developer or solo operator. Your profile focuses on your personal expertise, the apps you’ve shipped, and your individual certifications.

Use profileType: "agency" if you represent a team. Agency profiles include additional fields for teamSize and teamMembers — each member has a name, role, and optional avatar.

You can only have one public profile per Meridian account. Choose your profile type at creation; contact support to change it later.

Core profile fields

Field	Description
`slug`	The URL-safe identifier for your profile (e.g., `meridian.app/d/your-slug`)
`name`	Your name or agency name as displayed on the profile
`tagline`	One sentence that sums up your focus (shown in directory cards)
`description`	Full bio or agency description; supports rich text
`specializations`	Array of focus areas (e.g., “Shopify Plus”, “subscription apps”)
`logo`	Profile image or agency logo URL
`website`	Your primary website URL

Choose a slug that is short, memorable, and reflects your brand. Your tagline appears on directory listing cards, so make it specific — “Shopify subscription app developer” converts better than “App developer”. Add links to your presence on major platforms through socialLinks. Each entry has a platform and url. Supported platforms: github, twitter, linkedin, website, youtube, discord.

const socialLinks: SocialLink[] = [
  { platform: "github",   url: "https://github.com/your-handle" },
  { platform: "linkedin", url: "https://linkedin.com/in/your-profile" },
  { platform: "twitter",  url: "https://twitter.com/your-handle" },
]

Profiles with three or more social links rank higher in directory search because they signal an active, credible presence.

Agency-specific fields

If your profileType is "agency", fill in these additional fields:

Field	Description
`teamSize`	Total number of people on your team
`teamMembers`	Array of `{ name, role, avatar? }` objects shown on the profile

Displaying team members adds social proof and helps merchants understand who they’d be working with. Each team member can include an avatar image URL.

Publishing your profile

Your profile is hidden from the directory until you set isPublished to true.

Complete your core fields

Fill in at minimum: name, tagline, description, specializations, and at least one socialLink. These fields are required to achieve a meaningful seoScore.

Add your shipped apps

Add at least one ShippedApp to your profile (see the Reputation section below). Profiles without apps rank lower in directory search.

Review your SEO score

Open Directory → Profile and check your seoScore (0–100). Address the suggestions shown to raise your score before publishing.

Publish

Toggle Publish profile to set isPublished: true. Your profile becomes immediately visible at meridian.app/d/your-slug and eligible for directory indexing.

Once published, you’ll see pageViews and uniqueVisitors accumulate on your profile dashboard.

Directory listing

Publishing your profile opts it into the Meridian directory. The DirectoryListing object tracks how your profile performs in search.

Field	Description
`isListed`	Whether your profile appears in directory search results
`seoScore`	Your profile’s SEO quality score (0–100)
`isIndexed`	Whether search engines can crawl and index your profile page
`metaTitle`	The `<title>` tag shown in search results
`metaDescription`	The meta description shown below your title in search results
`impressions`	Times your profile appeared in directory search results
`clicks`	Times a visitor clicked through from a search result to your profile
`ctr`	Click-through rate (`clicks / impressions`)

Write a metaTitle that includes a key specialization (e.g., “Shopify subscription app developer — Acme Apps”) and keep metaDescription between 140–160 characters. These two fields have the highest direct impact on your ctr.

Search appearance

The SearchAppearance object shows how visitors find your profile.

Field	Description
`topQueries`	Queries that surface your profile, with `impressions`, `clicks`, and `position`
`activeFilters`	Directory filter categories your profile appears under
`directoryRank`	Your profile’s rank among all `totalDirectoryProfiles` in the directory

Use topQueries to understand what merchants are searching for when they find you. If the top queries don’t match what you want to be known for, update your specializations and description to align with higher-intent searches.

Reputation: shipped apps and expertise

Your reputation data is the most visible part of your profile to directory visitors.

Shipped apps

Each ShippedApp you add appears in a grid on your profile page.

Field	Description
`name`	App name
`category`	Shopify App Store category
`status`	`live`, `beta`, or `archived`
`installs`	Current install count
`rating`	Average App Store rating (optional)
`reviewCount`	Number of App Store reviews (optional)
`storeUrl`	Direct link to your App Store listing

Only add apps you genuinely own or have built. Meridian may verify ownership through your connected Shopify Partner account.

Expertise areas

Meridian automatically derives ExpertiseArea entries from your shipped apps. Each area has:

category — The Shopify category (matches your app categories)
appCount — Number of your apps in that category
level — emerging, experienced, or expert, based on installs and reviews
specializations — Specific skills within the category

You can also add specializations manually to highlight skills not yet reflected in your app portfolio.

Achievements

Achievements are milestone badges earned automatically when you hit platform thresholds.

Icon	Rarity
`trophy`, `gem`	Legendary
`rocket`, `award`	Rare
`shield`, `star`	Uncommon
`zap`, `target`	Common

Achievements with rarity: "legendary" or "rare" carry the most weight with profile visitors because fewer than a small percentage of developers have earned them.

Testimonials

Testimonials from real merchants and clients add social proof to your profile.

Field	Description
`from`	The reviewer’s name
`company`	Their company name (optional)
`text`	The testimonial body
`rating`	Numeric rating
`isPublic`	Whether the testimonial appears on your public profile

Set isPublic: true on testimonials you want visible to directory visitors. Keep isPublic: false for internal references or testimonials awaiting permission.

Featured placements

Featured placements give your profile priority visibility in the directory — appearing above organic results in specific positions.

Field	Description
`position`	The placement slot name (e.g., “directory-top”, “category-sidebar”)
`impressions`	How many times your profile was shown in this slot
`clicks`	Clicks from this placement
`ctr`	Click-through rate for the placement
`cost`	Cost per period for the placement (if paid)

Monitor ctr per placement to evaluate ROI. A low ctr on a paid placement often means your tagline or name isn’t compelling in that context — update them and watch the metric shift.

Verification levels

Verification signals trust to merchants who find your profile. Move up the ladder by completing the steps Meridian shows in your verification dashboard.

Level	What it means
`unverified`	No verification completed. Profile is visible but carries no trust signals.
`basic`	Email and identity confirmed. Profile shows a basic trust indicator.
`verified`	Full verification complete. Certification badges are highlighted; profile ranks higher in directory search.
`trusted-partner`	Meridian’s highest tier. Displayed with a partner badge; strongest ranking boost.

Your VerificationInfo object tracks the individual stepsCompleted and shows a nextStep to guide you to the next level.

SEO optimization tips

Raise your seoScore

Complete every profile field. Profiles with a name, tagline, description, specializations, socialLinks, at least one ShippedApp, and a custom metaTitle and metaDescription consistently score above 80.

Write for the queries merchants use

Check topQueries in Search appearance. If merchants are searching for “Shopify subscription billing developer” and you specialize in subscriptions, include that phrase naturally in your description and tagline.

Enable indexing

Make sure isIndexed: true in your directory listing settings. Profiles that block indexing are invisible to search engines even if they rank well inside the Meridian directory.

Keep your profile fresh

Add new ShippedApp entries when you launch apps. Updated profiles get re-crawled faster, and fresh updatedAt timestamps correlate with higher directoryRank.

Earn certifications

Certified profiles display badges that increase trust signals and can improve your position in filtered directory searches. See Earn Shopify developer certifications for how to get started.

Get Started

Build

Deploy

Grow

App Store

Learn & Certify

Directory

Build your public Shopify developer profile

Profile types

Core profile fields

Agency-specific fields

Publishing your profile

Directory listing

Search appearance

Reputation: shipped apps and expertise

Shipped apps

Expertise areas

Achievements

Testimonials

Featured placements

Verification levels

SEO optimization tips

Get Started

Build

Deploy

Grow

App Store

Learn & Certify

Directory

Documentation Index

​Profile types

​Core profile fields

​Social links

​Agency-specific fields

​Publishing your profile

​Directory listing

​Search appearance

​Reputation: shipped apps and expertise

​Shipped apps

​Expertise areas

​Achievements

​Testimonials

​Featured placements

​Verification levels

​SEO optimization tips

Profile types

Core profile fields

Social links

Agency-specific fields

Publishing your profile

Directory listing

Search appearance

Reputation: shipped apps and expertise

Shipped apps

Expertise areas

Achievements

Testimonials

Featured placements

Verification levels

SEO optimization tips