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CRM Analytics turns your install and subscription history into the metrics a Shopify app business runs on (recurring revenue, churn, retention), computed from what Meridian already records for every store. Analytics is available for public apps, and reads your app’s Shopify connection (see Stores for what happens when that connection is missing or has stopped).

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The overview

Headline KPIs (MRR, paying stores with the conversion rate behind them, average customer lifetime value with average lifespan, ARPU, and churn) over a trend chart you can switch between MRR, ARR and active subscriptions. Below that: revenue by plan, installs by week, and uninstall reasons where merchants gave one.

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Filters

Four controls apply to the whole screen:
  • Period: today, yesterday, last 7 / 30 / 90 days, last 12 months, month to date, year to date, all time, or a custom range. Ranges use UTC day boundaries. Charts switch grain with the window (day, week, or month) so a short range still has a readable series.
  • Comparison: against the previous period, previous year, or none. All-time has no previous period.
  • Plan: narrow to one plan.
  • Segment: narrow to a segment, which restricts every metric on the page to that audience.
  • Test data: include or exclude development-store activity.
A segment that matches nothing is a legitimate answer: you get an empty report, not an error.

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The metrics

Eighteen metrics are computed, and the ones the screens don’t show are available through the Report Builder: They’re reconstructed from each store’s lifecycle and subscription history rather than stored as running totals, so a figure for a past month is the figure as of that month, and it stays consistent when you change the window.

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The report screens

For anything else (your own dataset, grouping, filters and chart) use the Report Builder.
Last modified on September 29, 2026